A persuasive essay is a piece of writing that describes a particular perspective and provides evidence in support of that perspective. While similar to an argumentative essay, the logic of a persuasive essay can be based on emotion rather than substantiated evidence, and it does not need to take the counter argument into account. Whether you are writing an essay for a composition class, or you are sending a letter to a newspaper editor, having a carefully crafted argument with solid evidence will make your writing more convincing and effective.
A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are: