Use good English. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the crowd. Read your statement very carefully. Do your draft on a word-processor and spell and grammar check it, but also give it to a friend to read. Be clear and concise. Don't woffle! Show the ability to put the salient points across in a few words. Stay within prescribed word limits. Pay attention to presentation - type the statement if your handwriting is at all poor. Be positive and enthusiastic selectors will read many personal statements and you want yours to stand out.