Market positioning essay

With traditional panoramas and movies, the viewer can only see a predetermined scene or route. By adding computer control, MIT’s 1978 Aspen Interactive Movie Map changed all that. In this stunning touchscreen-controlled drive-through of Aspen, Colorado, the viewer was in charge of the tour and could go wherever he or she wished. The project pioneered basically all of the features of street view and other mapping services today, including navigation buttons for turning and moving, integration with flat maps and aerial photography, computer-generated panoramas, and 3-D models of buildings.

The strategic synergy between the United States and Israel melds into tactical realities. troops train with their Israel Defense Forces (IDF) counterparts in aerial combat and special operations. Navy ships routinely dock in Haifa, Air Force planes refuel at Israeli bases, and the Marines will soon use an Israeli laser to pinpoint targets. In addition to pre-positioning $800 million of arms and medical equipment in Israel, the United States guarantees by law its commitment to preserving Israel’s “qualitative military edge,” enabling the Jewish state to defend itself, by itself, against Middle Eastern adversaries. As Assistant Secretary of State Andrew Shapiro put it , “Israel is a vital ally and a cornerstone of our regional security commitments,” and, accordingly, the two countries have developed the world’s most advanced anti-ballistic missiles. Together with the X-band radar station in the Negev — manned by the first American troops deployed permanently on Israeli soil — these systems can protect friendly nations from Iranian rockets.

The observations on the shelf space occupied by Kellogg's Special K were made by visiting two large supermarkets, Tesco and Morrison's. A large section of the middle shelf space in the cereal section of the supermarkets was devoted to Special K cereals and its sub-brands. This shelf positioning helps attract customer attention and expedite the purchase process. Another observation made was that both Tesco and Morrison's placed their cheaper cereals next to Special K which may deter the purchase decision of a cash strapped consumer. Infact Tesco has also extended this marketing gimmick to its online shop as displayed in the below images.

Market positioning essay

market positioning essay

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