The investment campaign is the central issue here. There’s nothing wrong with some guy who considers himself a swinging-dick thinkfluencer trying and struggling to start a new pro league that will disrupt the basketball space—shit like that happens all the time and such ventures aren’t really worth remarking on. The only real reason to pay attention to the Champions Basketball League is that it took hundreds of thousands of dollars from normal, hardworking fans who have yet to receive much of what they were promised. George and his cohorts used a glossy pitch that has thus far proven completely hollow to pry what might be read as a no-interest loan worth over $700,000 from regular basketball fans. Any story about the Champions Basketball League should begin and end with that in mind.